3R Initiative
Paddle for Plastic Campaign
Southwest region, United Kingdom
Project's activity:,


The Paddle for Plastic Campaign was launched in 2017 to raise awareness and enable community groups and individuals alike to start recovering plastic from otherwise inaccessible stretches of coastline and waterways by means of our 100% recycled plastic kayaks made by incorporating marine plastics. Since then the campaign went viral after featuring on prime-time BBC’s Blue Planet UK, More4 and several TV news channels, radio and printed media reaching in excess of 20 million people. The campaign has now gone global, supporting and initiating conservation efforts in Spain, Greece, UK, Africa, the Maldives, Germany, America and Canada.

We have received far more interest from groups willing to participate than we have the capacity to support ourselves therefore we are looking for financial support to expand and scale this campaign. We wish to expand this valuable work by offering companies the opportunity to become part of The Paddle for Plastic Campaign by either purchasing or donating the branded kayaks to community groups or by organizing team-building events under the campaign name.

Did you know?

Each Odyssey Innovation Kayak contains 200 square feet of recycled fishing nets – a result of our Net Regeneration Scheme (NRS), which promotes that plastic collated is converted into recycled plastic pellets to be used in objects promoting the circular economy story. Therefore, through the implementation of this project we will also see an increased demand for recycled fishing nets which were previously a problematic material to be recycled.

Why Support Our Campaign?

-PROTECT THE OCEAN: by supporting our mission you automatically sign up to the commitment of taking action

-FULFILL CORPORATE SOCIAL RESPONSIBILITY: by tackling the marine plastic crisis as a sponsor of The Paddle For Plastic Community

-SUPPORT CONSERVATION EFFORTS: by donating kayaks you empower passionate, hands on groups who are on the front line of conservation

RAISE AWARENESS IN THE COMMUNITY: the campaign engages the community through educational, marketing and social media efforts

-SAFEGUARD WILDLIFE: by protecting remote wildlife havens that have the highest
accumulation of marine plastic

-LESSEN YOUR CARBON FOOTPRINT: by supporting our award-winning circular economy practices through recycling marine plastics

Through sponsorship your company will play an active role in cleaning up our oceans whilst simultaneously enabling others to do the same. The kayaks you purchase can be distributed at your discretion or alternatively, we could recommend successful candidates which have passed our sponsorship application process.